If you're a Teen Mom 2 fan, you're almost certainly familiar with the sad, strange saga of Jenelle Evans' cosmetic company.
After all, Jenelle talked about this company, this dream - for several years before she actually launched it in recent months.
And like everything the Carolina Hurricane becomes involved with, it was a colossal failure from the start, then got worse.
However, you might not be familiar with the eyewear line that was recently launched by Jenelle's co-star, Chelsea Houska.
But that's okay. It really is. And here's why:
Chelsea's sales figures are putting Jenelle to shame, proving once again that self-promotion can be easier than you think.
Evans launched a huge PR blitz this fall, but Houska being a decent, well-liked human being seems to have worked better.
Imagine that. Simple, yet profound. Take a look:
1. Different Approaches
Both Jenelle and Chelsea recently launched businesses whose success relies largely on the Teen Mom 2 stars' respective reputations. Of course, in Chelsea's case, this was a good idea. In Jenelle's case ... her name is not exactly associated with success, or sanity, or many positive attributes at all for that matter.
2. Hustle Brand
Earlier this month - after more than two years of teasing and "development" and on the heels of a tumultuous summer that saw her ass get fired by MTV, CPS briefly take away custody of her kids, and her husband shoot her dog to death - Jenelle launched JE Cosmetics. And so far, it's not going so great ...
3. Disaster
Okay, "not going great" might be understating matters. This is a disaster. Everything about Jenelle's rollout was catastrophic from the price to the packaging to the fact that she's so widely disliked that the troubled reality star had a hard time finding a venue to host her "launch party" that was attended by fewer than 20 people. Yes, two-zero.
4. Reaping What She Sows
Evans likely thought she was an entrepreneur sitting on a goldmine, but alas. In fact, Jenelle has sold so few eyebrow kits as of this report - the only product available from her long-awaited cosmetics line - that the venture may have ruined what was left of her financially.
5. And She Probably Bought Them Herself ...
"A source involved in Jenelle’s makeup business told Radar that she has only sold 150 kits since the launch earlier this month,” Radar Online reported on September 19. We're guessing that didn't recoup the considerable investment it took to get this mess off the ground.
6. Surplus Inventory
"On the website, customers are able to purchase up to 2,822 eyebrow kits, which could indicate the amount of products still available," Radar continued, in the kind of hard-hitting, investigative journalism that renews your faith in America.
